"People are people and they respond to incentives, they can always be manipulated for good or ill- if only you find the right levers."

SuperFreakonomics - Steven Levitt & Stephen Dubner

SCL Defence has been providing governments and their militaries with defence and homeland security solutions on an individual basis for over 18 years. In 2005, however, the division was formalised and its proven methodologies and track-record were launched into the general defence market at the world's largest tri-service defence fair: DSEi.

For this event SCL built a full-scale Operations Centre (OpCentre) to demonstrate to the world's militaries how the changing face of warfare could be effectively managed on a national and international scale from a single information operations control room - providing you have the right technology, methodology and know-how.

Foreign militaries have been quick to embrace this new thinking and, consequently, today SCL Defence is the largest operating division of the SCL group, providing communication training, consultancy, infrastructure and capability advice, and strategic communication campaigns for militaries all over the world.

With offices worldwide, SCL Defence is well positioned to rapidly deploy its staff to crisis centres and conflict zones, and to manage campaigns with a high degree of local knowledge and cultural sensitivity. However, in order to ensure efficacy, SCL Defence always partners with local experts on every contract and employs local researchers to assist in gathering data.

SCL Defence sets out to understand empirically what the right levers or ‘triggers and filters’ in a given population are, based on a penetrating psychological understanding. We then apply our findings to behavioural change programmes and psychological operations with a quantifiable and tangible Measure of Effectiveness.

SCL Defence is expert in understanding how to apply influence. As the Clausewitzian premise has it, "conflict is a clash of wills". We aim to verifiably uncover what the underlying motivating factors are, the psycho-geography behind this will.

Armed with profound psychological insight we apply our Methodology to change the behavior of individuals, groups and even governments by confronting or reorienting the existing behavioural misalignment.

We believe that peace ultimately cannot be imposed at the barrel of a gun but instead by the consent of the majority of people. Very simply, our métier is winning this consent.