SCL Defence creates, implements and evaluates Strategic Communication Campaigns for governments and military organisations worldwide.
The unique scientific methodology and approach that SCL employs has been developed by the Behavioural Dynamics Institute (BDi), and focuses on creating real, measurable behavioural change. SCL Defence has unparalleled experience in research and analysis across the globe with a particular emphasis on campaigns related to counter-terrorism, counter-radicalisation and counter-narcotics.
SCL Defence analysts report on current international security concerns worldwide.
Behavioural Influence Planning and Evaluation
Behavioural Influence Planning and Evaluation is ideal for clients who wish to use Influence to solve a problem.
SCL Defence mounted a campaign to reduce and ultimately stop the large numbers of Maoist insurgents in Nepal from breaking into houses in remote areas to steal food.
SCL Defence provides a range of consultancy services for government and military organisations worldwide.
SCL Defence and the Behavioural Dynamics Institute provide a flexible range of training courses.
Correct deployment of the Behavioural Dynamics methodology by trained practitioners ensures the precise identification of optimal Target Audiences, a measurement of the degree of difficulty or influenceability of an audience, how best to influence an audience and produce the communications or triggers that will effectively and measurably change an audience's behaviour.